Midwest Direct Social Re-brand

Sample of Social Media content developed for our 2022 Editorial Calendar.

My goal for Midwest Direct’s social rebrand was to develop clear story telling for often complex industry jargon. The strategy was to create eye-catching designs that highlighted delightful and concise copy. The end result was a fresh and dynamic social media presence, a consistent vision across channels, and increased authority in the omnichannel marketing field.

Check out my writing samples below:

Copy Examples:

The rise of digital marketing has left marketers wondering about direct mail's impact on Millennials and Gen Z . To answer this question, The USPS partnered with the Center for Neural Decision Making at Temple University. Together they studied how physical versus digital ads affect the brain. Results showed that participants spent more time with the physical ads. Plus, the printed messages triggered activity in the brain associated with value and desirability. To sum it up, our brains are wired for direct mail!

Learn more about the facts behind direct mail and omnichannel marketing at mw-direct.com

You spend time and money crafting the perfect message to engage customers with your brand. At Midwest Direct we have the facility and team to get your projects out the door and to clients quickly -- with as few touches as possible. Spend more time writing and less time mailing: Midwest takes your mailing list through print, assembly, and off to the USPS all in one facility. Plus, our postal experts make sure your mail meets postage regulations no matter how complex the project.

Learn more about our printing and mailing services: mw-direct.com/mailing/direct-mail

Clean, accurate, and cohesive data tells a customer-centric story. Midwest Direct helps you manage your data to generate more leads, nurture your customer relationships, and interpret data generated from email, online advertising, ecommerce, mail, and CRM generated info.

Start understanding your customers better today by talking to our data experts at mw-direct.com/contact.